Selling your products in Afro shops in Europe and America
Afro shops — the grocers that sell African products in Europe and America — are an ideal outlet for African producers and processors. Here’s how to sell your products there.
Why Afro shops
They serve a diaspora hungry for products from home: spices, flours, juices, snacks, condiments. Competition is lighter than in big retail, and the “made in Africa” brand is an asset.
Products that work
Favour non-perishable or processed products: pepper, spices, flours, dried fruit, sauces and preserves. Good packaging and compliant labelling are essential.
How to start
Identify Afro shops in cities with a large diaspora.
Prepare samples and a clear offer (price, packaging, lead times).
Afro shops — the grocers that sell African products in Europe and America — are an ideal outlet for African producers and processors. Here’s how to sell your products there.
Why Afro shops
They serve a diaspora hungry for products from home: spices, flours, juices, snacks, condiments. Competition is lighter than in big retail, and the “made in Africa” brand is an asset.
Products that work
Favour non-perishable or processed products: pepper, spices, flours, dried fruit, sauces and preserves. Good packaging and compliant labelling are essential.
How to start
Full series: How to distribute and sell agricultural products.
The Jangolo Distribution service places your products in Afro shops across Europe and America. Discover →
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